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Marketing
Bitfocus utilizes a variety of Internet advertising and marketing consulting services designed to make
the internet side of your business a success, focusing on brand awareness, audience development, and
customer retention to drive the most targeted traffic to your site.
Bitfocus Internet advertising and marketing consultants have superior knowledge and experience to promote
your business with today's most effective online advertising technology. Our skilled staff of project
managers will work with your current online and offline advertising efforts and help you choose the
most effective marketing strategies you need to promote and grow your business.
Search Engine Marketing (SEM) and Optimization (SEO)
Search engine marketing can provide an effective method of driving highly targeted visitors to your web site.
Our experienced team of SEO Web specialists can help you succeed online with Bitfocus' full service SEM solutions.
We invest the time and effort to really get to know you, your business, and your unique marketing needs to provide
superior strategies and services. Our SEO service encompasses everything from consultation, keyword research, copy
writing, redeveloping the Website, creating incoming links, submitting to search engines and finally, reporting on
its results. Bitfocus' SEM/SEO specialists strive to ensure your website features well designed and appealing
arrangements of page components for users while making those same components accessible to search engines.
Link Development
In an effort to determine the relative importance and credibility of your site, search engines examine the existence
of incoming links from alternate web pages. These links have a substantial impact on achieving and maintaining a
prominent position within the major search engines. Link development and popularity is absolutely essential to the
success of your Websites visibility. Our link popularity building campaign works with you to obtain incoming links
from high-quality sites. Not only will this increase your popularity in algorithm-based search engines but it will
also drive valuable traffic to your site.
Affiliate Marketing
Bitfocus staff includes trained, experienced affiliate marketing specialists, ready to assist with the initial creation
of your affiliate program or to provide modifications and advanced networking/creative to improve your existing program.
Our trained professionals focus on affiliate acquisition, activation, and overall program optimization based on your
strategic objectives.
CPC/PPC Advertising
Cost-per-click (CPC) and Pay-per-click (PPC) advertising is available in the sponsored section of most major search engines.
This is different from normal search engine results in that your web site code does not have to be optimized, but you pay
for each user clicking your link. While it is a more clear-cut form of advertising, it can also become very expensive if not
implemented properly. Bitfocus SEM specialists utilize extensive keyword research, strategic website design, title and
description optimization and regular monitoring as part of a successful CPC/PPC campaign.
Strategic Website Design
Strategic web design, including content development is a key element to any SEO campaign. While Bitfocus web designers offer
credible, fresh, appealing, and attractive websites, our SEO specialists add strong, relevant, content editing services for
the strategic marketing of your site. A stylish website can look great but generate little traffic or revenue. Bitfocus offers
both the search engine expertise and backend development it takes to get maximum visitors and conversions.
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